go with me here
I wrote a sales page and launch email
for this spunky, fun remote acting coaching studio.
Cassidy started "Go With Me Here" with an open heart and tons of amazing ideas. She reached out to me to help her pin down what exactly should be featured on her website. We discussed at length how she wanted her studio to feel, her vibe, and her core values. I then infused her web and email copy with that specific POV, zest, and nerdy-niche sense of humor so that her words are as fun to read as they are informative and trustworthy. We got her business started with a BANG!
Brand Voice: quirky, warm, "punny", weird, positive, casual, silly
Sales Page: I wrote the copy for a page of her existing actor website that would be exclusively focused on her new teaching studio, Go With Me Here. Following good sales page copy protocol, I clearly listed each service that she provides and included ample CTA opportunities for readers to take her up on her offer. Because she's a solopreneur, coach, and is essentially pitching herself as her brand, I made sure to make the copy really fun, witty, and easy-to-read. I included lots of jokes in a friendly yet knowledgable tone, and told a vivid story from start to finish.
To read the Sales Page copy doc...
Launch Email: While Cassidy didn't want to pursue a full email funnel initially, she did want to spread the word about her new business launching! I took the "highlight reel" of crucial info from her sales page and included it in an email. I found an occasion for the email (a national holiday), wrote from the heart like a good friend, and included a lead magnet and limited-time offer to increase urgency without sounding "gimmicky."
Click to enlarge the email copy docs below