Don, the Coordinator of Musical Theatre at Geneseo, reached out to me to collaborate in announcing the launch of their new degree program: the Bachelor of Professional Studies in Musical Theatre. To spread the word about this great news, I created two press releases -- one informal for the community and one a formal release to the press -- and a bulletin of talking points for Geneseo ambassadors. To inform prospective students and build credibility, I wrote web copy about Geneseo's vision and philosophy, their annual trip to NYC, their past productions, and their two musical theatre degree programs. My aim was to make the copy sound informative, formal, reliable, and authoritative, while also feeling engaging, fun, interesting, and easy to read.