copy by gabby
Strategy. Storytelling. success.
Hey, small business owner!
Copywriter & Editor
You want to spread the word about your new biz, but are you...
... Still staring at the blinking cursor on your screen?
... Tired of spending hours writing your own copy?
... Totally unsure of where to begin?
Word-nerd to the rescue!
I'm here to help you take your small business, new launch, or passion project to the next level.
I use strategy and creativity to write copy that connects you with your ideal clients, boosts leads and sales, and makes you sound like... well, you!
Partnering with me means...
Saving hours on detailed research into your industry & competitors
Getting clear on your audience & unique selling proposition
Refining your brand voice to be clear and personal
Feeling creative, imaginative, and productive
Receiving authentic copy & content that inspires your audience to action
How can I help you?
My words connect you to your audience and convert them to lifelong customers.
WEB & LAUNCH COPY
I write copy that grips your audience and gets them to subscribe, buy, "like", forward, and more.
- Landing Pages
- Sales Pages (Short & Long Form)
- Social Media Ads
- Direct Mail
- Product Descriptions
- Tailor web copy to mobile use
Wish your emails turned into sales, or made people laugh out loud? I'll write your next email sequence, so all you have to do is hit SEND.
- Welcome Sequence for new faces
- Sales Emails to make you money
- Upsell & Nurture Campaigns to deliver value for more sales
- Re-engagement Campaigns to win them back
More of a Do-It-Yourselfer?
Already have a website, but it's not getting you enough conversions? Wish your website sounded like you?
Sign up for my WEBSITE AUDIT PACKAGE to get a professional eye on your website and social media.
I'll scan your copy word-for-word and send you comprehensive notes. Make some quick fixes, and watch your profits rise!
Let's entertain and inform your readers! Keep your audience in-the-know, and infuse your updates with personality.
'About Me' pages
Social media posts
Podcast & Video scripts
EDITING & PROOFING
Transform your words into clear, dynamic thoughts that inform and persuade your audience.
Grammar and syntax
Spelling and punctuation
Sentence construction and clarity
Making your piece engaging and entertaining
Are you a new copywriter?
Getting started on your WFH copywriting hustle can be overwhelming, right?
If you're looking for 1-on-1 guidance from someone who's been exactly where you are now, you're in the right place.
Schedule a session to get...
Custom copy feedback for you or your new clients
Foolproof game-plan for your copywriting website
My top tips from working in freelance and corporate marketing
The inside scoop to attracting clients who value you
WHAT PEOPLE SAY
Founder & Producing Artistic Director of
The Artist's Sandbox
“Working with Gabby was just what we needed to find our company’s voice and set specific productive goals for how to grow our brand.”
Owner and Operator of Go With Me Here
“Working with Gabby was a no-brainer and an essential investment. She found the perfect words to capture the essence of my business and has given me confidence."
Owner and Founder of Julia Rosenthal PT
“Gabby really took the time to understand my mission, my work, and the message I wanted to convey. She was really easy to work with and I am really pleased with the outcome!”
Creator of Voices Uncaged
"Gabby is a consummate professional. She is always prepared, and is as intelligent as she is warm.”
Owner and Operator of Jean's Jewels
"gabby really listened to my needs and helped me find my voice. i cannot wait to use her for future projects."
Anthony Lo Verme,
Licensed Real Estate Salesperson
“Gabby was very attentive, organized and hit all the marks. The whole process was seamless. Meetings were always organized and deadlines were always met. I was so happy with my experience with Gabby that I'm looking forward to my next project and getting her involved.”
This page includes a small selection of my work. I have experience writing in the personal growth, health & wellness, fitness, and entertainment industries.
Past copywriting contract positions include:
Anthony lo verme (real estate agent)
Empower physical therapy
MUSICAL THEATRE PROGRAM
go with me here
The Artist's Sandbox
Instagram Story / Spec for CBD Clinic
This spec ad is a three-part Instagram story. CBD Clinic's target audience is active men and women, ages 20-45, who are immersed in health and wellness, but are new to this brand and willing to spend money on top-notch products.
The objective of this ad was to urge readers to "swipe up" to a landing page, and then purchase pain-relief products. To create this Instagram story, I focused on two main benefits: the products are all natural, and they soothe pain in a revolutionary way.
Flyer / Spec for Appleberry Farms
This spec flyer was created for Appleberry Farms' new product, Simply Healthy Steamed Veggies. The objective is to urge readers to use the coupon at their local grocery store. The target audience is busy moms, ages 25-45. They're always on-the-go and care about feeding their families healthy options, but don't have a ton of time to cook.
To create this flyer, I focused on the deep benefit: prepare these healthy veggies quickly, so you can spend quality time with your kids and be the best mom ever.
Designed by: Cindy Recile at cindyrecile.com
Landing Page/ Spec for DoorDash
The objective for this spec landing page is to urge small restaurants to partner with DoorDash in a casual tone, telling them how easy the new app is to use.
To create this landing page, I put myself in the mind of a local pizzeria owner. He has a website, but no real networking or advertising. I imagined the kind of reassurance he'd want to hear, and kept the copy informative but simple.
Designed by Joe Colucci at http://josephcolucci.com
No one knows your business like you do.
Writing your copy is more than putting pen to paper.
I invest time into researching your brand and getting to know YOU.
Together, we’ll define your business goals and brand identity. I'll create engaging copy that's SEO-friendly and inspires your audience to take action.
What does working with me include?
FREE Discovery Call
Connect with me, no strings attached. We'll figure out what projects you need, refine your business goals, and get to know each other.
You’ll get a detailed summary of our call within 48 hours to make sure we're on the same page. This will include initial research into your industry, as well as a price quote and deadline.
Whether on Zoom or by phone, we'll iron out the details: the specific goals for our project, your brand voice, your audience, your benefit to consumer, and more.
After I guide you to a clear idea, I'll write compelling copy, tailored to your brand and your needs. I'll also connect with your designer, or help you find one.
We'll review and refine until you feel good.
Final Draft & Invoice
You've got the perfect copy for you. I'll send you an invoice, payable within 14 days of receipt.
Keep In Touch
After we've worked together, the possibilities for growth are endless.
I write words that engage your audience, build trust & put profits in your wallet.
I've Been Everywhere
Before becoming a copywriter, my career path took me to unexpected places. After graduating from NYU with a BFA in Drama, I traveled and worked in many industries, including:
Data Entry & Analysis
My wide variety of experiences — across cities and industries — has allowed me to learn about people and trades from all walks of life. I bring this wealth of lived experience to my writing.
Years in customer service have taught me how to collaborate
A job in data entry showed me how to analyze, research, and create compelling marketing strategies
Traveling and working in hospitality have given me the gift of knowing your target audience… I’ve met them along the way!
Are we the perfect fit?
A little about me...
I think outside the box. I research the specific needs of your audience, and let my imagination run wild to create a strong marketing strategy with you. I love telling stories, and I harness this passion to take your company to the next level of engagement and growth.
I have a background in theater. Having spent over a decade as a professional actor, I’m trained to be innovative and creative. I put myself in the shoes of your consumers, and help you find the right voice for you.
I'm a self-starter. I’m a "get the job done" person. (I’ve never met a checklist I didn’t like.) With my background in acting, I'm an expert in the art of self-promotion… since I was my own product for years! Now, I apply everything I've learned to writing for your brand.
I'm a nerd for words. I do the New York Times crossword every Sunday, I inhale novels, and study copy for inspiration.
A little about you...
You're ready to be intentional with your brand. You want higher conversions and more sales... but you're struggling to reach "your people". Now's the time to bring a professional copywriter on board to help you tell the right story and find the best strategy.
Writing isn't your cup of tea. You're too busy running your business to brainstorm, write, and edit. You're ready to get your life back, and leave the details to me.
You want to clarify your message. Whether you've been in business for a day or decades, you want to look at your brand with fresh eyes. Together, we'll refine your core values, explore how you're perceived out there, and brainstorm some fresh copy.